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As we celebrate National Travel and Tourism Week (May 4-10), we are excited for the upcoming season: wide-open skies, scenic byways, and new experiences. This week, we recognize the vital role our residents play in creating the welcoming atmosphere that defines our state and encourages people from around the world to explore the diversity of our state and say “Hello.”
North Dakota’s hospitality is a powerful economic driver. In 2024, the tourism sector had an estimated $5.7 billion total economic impact. This is made possible by our welcoming communities, who invite visitors to unwind, connect, and discover the people and places that make our state special. Visitation grew 5.3%, with more than 25.6 million total visitors to North Dakota, and visitor spending grew to $3.3 billion, an 8.8% increase.
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We celebrate our state and the spirit of connection we foster. This year, we commemorate several milestone anniversaries:
Beyond these events, new and enhanced attractions add reasons to visit. From the revamped Fox Hills Golf Course in Watford City and the improved Pheasant Country Golf Course in South Heart, to the expanded 4 Bears Casino and Lodge in New Town, and the new Shores Event Center at Woodland Resort on Devils Lake and Good Bear Bay Lodge at Indian Hills Resort on Lake Sakakawea.
The whimsical Knight and Dragon sculptures near Regent’s Enchanted Castle and the expanded Point-to-Point trail in Medora offer additional unique experiences. The UP District Festival Field in West Fargo provides events for the whole family, and exciting developments are underway at Pembina Gorge State Park, set to open in late 2025.
Through our new “Hello” campaign, we’re inviting travelers to discover the warmth and wonder of North Dakota. And to our friends and neighbors, we say, “Join us in extending a warm welcome!” Whether you’re a long-time resident or a first-time visitor, we invite you to enjoy the summer season with new experiences across our legendary state.
Help us celebrate National Travel and Tourism Week, by booking a North Dakota trip or adventure and by thanking the hospitality workers in your community.
Safe travels.
Sara Otte Coleman is the North Dakota Department of Commerce Tourism and Marketing Director.
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